Traditional methods of fundraising and mobilizing volunteers are becoming more challenging for non-profit organizations (NPO). As a result, some NPOs have employed alternate reality game (ARG) designers to produce, manage and disseminate public awareness campaigns.
My research investigates the practices used by alternate reality game (ARG) designers to engage people with the issues and effects of global warming under the scientific guidance of key non-profit organizations. This multiple case study is based on three projects: Future Coast (2014), the Disaster Resilience Journal (2014) and Techno Medicine Wheel (2007 – ongoing). The analysis derives from each ARG designer’s interview and observations of their game’s narrative structure, postmortem. Findings provide HCI practitioners with a list of best practices related to the designer’s use of narrative style and physical locations to support fan engagement. These practices emphasize the goals of non-profit organizations (NPO) through science communication utilizing popular media forms.
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